Interested in pursuing a Master’s in Marketing without a GMAT or GRE?
Table of contents
- Interested in pursuing a Master’s in Marketing without a GMAT or GRE?
- Introduction
- Is GMAT essential to pursue a Master’s in marketing in 2025?
- List of Top Universities for Master’s in Marketing without GMAT or GRE in 2025
- Megalist: Here is the list of top Universities for Master’s in Marketing without GMAT or GRE in 2025
- GMAT/GRE Alternatives to Admission for Master’s in Marketing in 2025
- Conclusion
- Success Stories
- What can we do for you?
Introduction
The idea of taking standardized tests like the GMAT or GRE might be intimidating, especially after long hours of preparation for applications, be it a student or working professional. But let me tell you, you are not alone in this. To be honest, your profile also plays a great role in identifying your aptitude and capacity to handle the academic rigor of a particular Master’s in Marketing program.
Fortunately many top universities worldwide understand this zone and they now offer programs that waive off these requirements or emphasize other aspects of your application like your professional experience, academic achievements, or personal interviews. If you wish to pursue a Master's in Marketing without GMAT or GRE in 2025, here we have listed the top universities you can look for in 2025.
Is GMAT essential to pursue a Master’s in marketing in 2025?
GMAT or GRE are the most popular standardized exams that test you based on your quantitative ability, aptitude, and capacity to be able to attend a business school. So, GMAT serves you a great way of understanding if the candidate is capable and makes it one of the vital metrics of selection for top business schools offering masters in marketing.
The GMAT assesses your critical and strategic thinking. It tests your problem-solving capabilities, which are crucial for developing and executing effective campaigns and interpreting consumer behaviors. Strong GMAT scores often increase eligibility for scholarships and financial aid, reducing the financial burden of pursuing a Master's degree.
However, the necessity of the GMAT for pursuing a Master’s in Marketing in 2025 depends on the specific program and university. Several universities offer GMAT waivers or do not require the test at all. This is common in programs that focus more on holistic applications, including work experience and academic background. So, we can safely say that GMAT is no longer mandatory if you wish to pursue a Master’s in Marketing in 2025. Below we have listed top Universities offering Master's in Marketing without GMAT or GRE in 2025
List of Top Universities for Master’s in Marketing without GMAT or GRE in 2025
The GMAT is not universally essential for a Master’s in Marketing in 2025. If you're targeting a top-tier or globally recognized program, having a GMAT score can enhance your application, but many programs are flexible, offering waivers or alternative admissions pathways. Always check the specific admission requirements for your desired program. Below are some of the top Universities offering Master's in Marketing without GMAT or GRE in 2025.
The University of Texas at Austin
Located in Austin, Texas USA, it is one of the best business schools in the USA and also the world. It is ranked 66 in the QS World University Rankings 2025.
|
School Name |
McCombs School of Business |
|
Course |
Master of Science in Marketing |
|
Cohort-size |
66 |
|
Average Undergrad GPA |
3.66 |
|
Average GMAT Score (optional) |
640 |
|
Average GRE Score (V+Q) (optional) |
322 |
|
International Diversity |
20% of the cohort |
|
Average Work Experience |
1 year (46% of Current Cohort With Work Experience) |
Note: The above information is based on the Class Of 2025
University of Maryland
Robert H. Smith School of Business located in Maryland, USA is one of the leading business schools in education and research.
|
School Name |
Robert H. Smith School of Business |
|
Course |
Master of Science in Marketing Analytics |
|
Average Age |
24 |
|
Cohort-size |
- |
|
Average Undergrad GPA |
3.4 |
|
Average GMAT Score (optional) |
639 |
|
Average GRE Score (V+Q) (optional) |
309 |
|
International Diversity |
- |
|
Average Work Experience |
1 year |
Note: This is the Average Profile for Incoming Classes
University of Manchester
The University of Manchester is one of the best universities across the globe. Located in Manchester, UK, it is renowned for its top-notch education be it tech, arts, sciences or business.
|
School Name |
Alliance Manchester Business School |
|
Course |
Master of Science in Marketing |
|
Average Age |
20-33 (Age range) |
|
Cohort-size |
127 |
|
Average Undergrad GPA |
- |
|
Average GMAT Score (optional) |
650 (for MBA) |
|
Average GRE Score (V+Q) (optional) |
- |
|
International Diversity |
26 Nationalities |
|
Average Work Experience |
- |
The University of Arizona
Located in Tuscon, Arizona USA, the University of Arizona is known for its popular majors like data, business, marketing, finance, medical, and law programs.
|
School Name |
Eller Colege of Management |
|
Course |
Master of Science in Marketing |
|
Average Age |
25 |
|
Cohort-size |
- |
|
Average Undergrad GPA |
- |
|
Average GMAT Score (optional) |
- |
|
Average GRE Score (V+Q) (optional) |
- |
|
International Diversity |
30% |
|
Average Work Experience |
To learn about the course profiles and marketing incubators of top business schools offering Masters in Marketing in 2025, we highly recommend reading our blog.
Megalist: Here is the list of top Universities for Master’s in Marketing without GMAT or GRE in 2025
|
University |
School |
Course |
Duration |
STEM-eligible |
|
LSE |
Master of Science in Marketing |
12 months |
- |
|
|
University of Manchester |
Alliance Manchester Business School |
Master of Science in Marketing |
12 months |
Yes |
|
The University of Texas at Austin |
McCombs School of Business |
Master of Science in Marketing |
10-month |
Yes |
|
ESCP |
ESCP Business School |
Master of Science in Marketing & Creativity Specialisation |
18-21 months |
- |
|
ESCP |
ESCP Business School |
Master of Science in Marketing & Digital Media specialization |
15 months |
- |
|
ESSEC |
ESSEC Business School |
MSc in Marketing Management and Digital (MMD) |
12 months |
- |
|
George Washington University |
GW School of Business |
Master of Science in Marketing |
18 months |
Yes |
|
NYU |
Stern |
Master of Science in Marketing |
18 months |
Yes |
|
The University of Arizona |
Eller Colege of Management |
Master of Science in Marketing |
12-16 months |
Yes |
|
University of Maryland |
Robert H. Smith School of Business |
Master of Science in Marketing Analytics |
12 months |
Yes |
|
University of Edinburgh |
University of Edinburgh Business School |
Master's in Marketing |
12 months |
- |
|
University of Michigan-Dearborn |
Master of Science in Marketing |
10-16 months |
Yes |
|
|
John Hopkins University |
Carey Business School |
Master of Science in Marketing (full-time) |
12 months |
Yes |
|
University of Minnesota |
Carlson School of Management |
Master of Marketing |
9-months |
No |
Interested in studying Marketing in the USA? Check out our Top universities for a Master’s in Marketing in the USA in 2025. Confused between an MBA or a Master’s in Marketing in 2025? We got you covered! Check out the major differences between a Master’s or MBA in Marketing and identify which is more suitable for you!
Check out our list of Top Affordable Masters in Marketing in 2025 offered by top Business Schools!
GMAT/GRE Alternatives to Admission for Master’s in Marketing in 2025
Some Universities expect you to sit for other exams or have certain conditions under which you can apply for a GMAT waiver. Some of them are mentioned below.
|
University |
Alternative (if any) or GMAT waiver conditions |
|
NYU |
Executive Assessment (EA) |
|
The University of Texas at Austin |
Optional GMAT or GRE |
|
University of Maryland |
You can avail of a GMAT waiver if you have:
|
|
University of Michigan-Dearborn |
You can opt for the GRE |
|
John Hopkins University |
GMAT or GRE is accepted |
|
University of Minnesota |
Tests are optional so you don't need GMAT or GRE |
|
The University of Arizona |
Tests are optional so you don't need GMAT or GRE |
Do check out our Guidebook to Master of Science in Marketing in 2025 to understand the syllabus, curriculum, and top schools to do a Master’s in Marketing in 2025 and land high-paying marketing jobs.
Conclusion
If you’re passionate about advancing your marketing career, GMAT or GRE requirements shouldn’t hold you back. With many world-class universities offering alternatives, you can focus on showcasing your unique talents, experience, and ambitions. Book a call with our founder and let us help you in your study abroad journey!
Success Stories
Shreya Nanavaty
Admits from Simon, Warwick
Thanks to Bijal, I got into Simon Business School with a scholarship! I also secured admission at Warwick Business School
Vibhas Goyal
Admits from FSFM and King’s College London
I secured admits from top schools like Frankfurt School of Finance and Management(FSFM) and King’s College London.
Sanskriti
Admits from ESSEC
I reached out to Bijal around 2 weeks before the R1 application deadlines, and I was grateful for the timely guidance she provided. She helped me focus on refining key aspects of my applications, offering practical feedback that helped improve my applications. I would highly recommend her if you’re looking for any support in your application process.
Aditi
Admits from John hopkins, Fox Business Schooll, University at Buffalo
I secured admits from six universities, receiving an impressive 63 lakhs in total scholarships. The last-minute application support I received was exceptional, eventhe shortlist strategy.
Simran
Admits from Stevens, UIC,UCD, Rutgers, RIT
Even though I had no tech background, Bijal’s help got me into good business and data analytics programs.Thank you so much for believing in me.
Khushbu
Admit from University of Buffalo
The day I first spoke to Bijal regarding my study abroad journey I knew she was the one I wanted to sign up with. She is absolutely honest and will tell you exactly what you can and cannot get. She makes sure you put in the work that is required to make the best application and so does she.
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Admits from HEC Paris, ESSEC, LBS
I got into my dream school too with a scholarship!! Bijal is amazing because she really listens and tells stories in a way that’s super interesting. Just go for it!
Khushi
Admits from Kellogg, Georgetown
Bijal is super informed about various programs, very dedicated to making sure students find the right places for themselves, and understands students’ anxieties associated with applications. I would highly recommend working with her!
Snigdha
Admits- ISB, Oxford MBA, Imperial MBA
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Yash
Admits from USC Marshall, Simon Business School, Schulich
I cracked into the mfin program at USC Marshall. Not only that, I received a scholarship of 48 lakhs! The personal touch provided by Bijal is what separates EdYou Abroad from the rest.
Merlin Sebastian
Admits from Georgetown, USC, Simon Business School
I got into various top programs of the world with scholarships! This would never have been possible without Bijal! Team Edyou ensured an Extremely personalized journey