Interested in pursuing a Master’s in Marketing without a GMAT or GRE?

Introduction

The idea of taking standardized tests like the GMAT or GRE might be intimidating, especially after long hours of preparation for applications, be it a student or working professional. But let me tell you, you are not alone in this. To be honest, your profile also plays a great role in identifying your aptitude and capacity to handle the academic rigor of a particular Master’s in Marketing program.

Fortunately many top universities worldwide understand this zone and they now offer programs that waive off these requirements or emphasize other aspects of your application like your professional experience, academic achievements, or personal interviews. If you wish to pursue a Master's in Marketing without GMAT or GRE in 2025, here we have listed the top universities you can look for in 2025.

Is GMAT essential to pursue a Master’s in marketing in 2025?

GMAT or GRE are the most popular standardized exams that test you based on your quantitative ability, aptitude, and capacity to be able to attend a business school. So, GMAT serves you a great way of understanding if the candidate is capable and makes it one of the vital metrics of selection for top business schools offering masters in marketing. 

The GMAT assesses your critical and strategic thinking. It tests your problem-solving capabilities, which are crucial for developing and executing effective campaigns and interpreting consumer behaviors. Strong GMAT scores often increase eligibility for scholarships and financial aid, reducing the financial burden of pursuing a Master's degree.

However, the necessity of the GMAT for pursuing a Master’s in Marketing in 2025 depends on the specific program and university. Several universities offer GMAT waivers or do not require the test at all. This is common in programs that focus more on holistic applications, including work experience and academic background. So, we can safely say that GMAT is no longer mandatory if you wish to pursue a Master’s in Marketing in 2025. Below we have listed top Universities offering Master's in Marketing without GMAT or GRE in 2025

List of Top Universities for Master’s in Marketing without GMAT or GRE in 2025

The GMAT is not universally essential for a Master’s in Marketing in 2025. If you're targeting a top-tier or globally recognized program, having a GMAT score can enhance your application, but many programs are flexible, offering waivers or alternative admissions pathways. Always check the specific admission requirements for your desired program. Below are some of the top Universities offering Master's in Marketing without GMAT or GRE in 2025.

The University of Texas at Austin

Located in Austin, Texas USA, it is one of the best business schools in the USA and also the world. It is ranked 66 in the QS World University Rankings 2025.

School Name

McCombs School of Business

Course

Master of Science in Marketing

Cohort-size

66

Average Undergrad GPA

3.66

Average GMAT Score (optional)

640

Average GRE Score (V+Q) (optional)

322

International Diversity

20% of the cohort

Average Work Experience

1 year (46% of Current Cohort With Work Experience)

Note: The above information is based on the Class Of 2025

University of Maryland

Robert H. Smith School of Business located in Maryland, USA is one of the leading business schools in education and research.

School Name

Robert H. Smith School of Business

Course

Master of Science in Marketing Analytics

Average Age

24

Cohort-size

-

Average Undergrad GPA

3.4

Average GMAT Score (optional)

639

Average GRE Score (V+Q) (optional)

309

International Diversity

-

Average Work Experience

1 year

Note: This is the Average Profile for Incoming Classes

University of Manchester

The University of Manchester is one of the best universities across the globe. Located in Manchester, UK, it is renowned for its top-notch education be it tech, arts, sciences or business. 

School Name

Alliance Manchester Business School

Course

Master of Science in Marketing

Average Age

20-33 (Age range)

Cohort-size

127

Average Undergrad GPA

-

Average GMAT Score (optional)

650 (for MBA)

Average GRE Score (V+Q) (optional)

-

International Diversity

26 Nationalities

Average Work Experience

-

The University of Arizona

Located in Tuscon, Arizona USA, the University of Arizona is known for its popular majors like data, business, marketing, finance, medical, and law programs.

School Name

Eller Colege of Management

Course

Master of Science in Marketing

Average Age

25

Cohort-size

-

Average Undergrad GPA

-

Average GMAT Score (optional)

-

Average GRE Score (V+Q) (optional)

-

International Diversity

30%

Average Work Experience

 

To learn about the course profiles and marketing incubators of top business schools offering Masters in Marketing in 2025, we highly recommend reading our blog.

Megalist: Here is the list of top Universities for Master’s in Marketing without GMAT or GRE in 2025

University

School

Course

Duration

STEM-eligible

LSE

 

Master of Science in Marketing

12 months

-

University of Manchester

Alliance Manchester Business School

Master of Science in Marketing

12 months

Yes

The University of Texas at Austin

McCombs School of Business

Master of Science in Marketing

10-month

Yes

ESCP

ESCP Business School

Master of Science in

Marketing & Creativity Specialisation

18-21 months

-

ESCP

ESCP Business School

Master of Science in

Marketing & Digital Media specialization

15 months

-

ESSEC

ESSEC Business School

MSc in Marketing Management and Digital (MMD)

12 months

-

George Washington University

GW School of Business

Master of Science in Marketing

18 months

Yes

NYU

Stern

Master of Science in Marketing

18 months

Yes

The University of Arizona

Eller Colege of Management

Master of Science in Marketing

12-16 months

Yes

University of Maryland

Robert H. Smith School of Business

Master of Science in Marketing Analytics

12 months

Yes

University of Edinburgh

University of Edinburgh Business School

Master's in Marketing

12 months

-

University of Michigan-Dearborn

 

Master of Science in Marketing 

10-16 months

Yes

John Hopkins University

Carey Business School

Master of Science in Marketing (full-time)

12 months

Yes

University of Minnesota

Carlson School of Management

Master of Marketing

9-months

No

Interested in studying Marketing in the USA? Check out our Top universities for a Master’s in Marketing in the USA in 2025. Confused between an MBA or a Master’s in Marketing in 2025? We got you covered! Check out the major differences between a Master’s or MBA in Marketing and identify which is more suitable for you!

Check out our list of Top Affordable Masters in Marketing in 2025 offered by top Business Schools!

Master's in Marketing

GMAT/GRE Alternatives to Admission for Master’s in Marketing in 2025

Some Universities expect you to sit for other exams or have certain conditions under which you can apply for a GMAT waiver. Some of them are mentioned below.

University

Alternative (if any) or GMAT waiver conditions

NYU

Executive Assessment (EA) 

The University of Texas at Austin

Optional GMAT or GRE

University of Maryland

You can avail of a GMAT waiver if you have:


  • Quantitative degree with a GPA of 3.2/4, 4/5, 8/10, or 80/100
  • A minimum of 24 months of relevant post-undergraduate experience

University of Michigan-Dearborn

You can opt for the GRE

John Hopkins University

GMAT or GRE is accepted

University of Minnesota

Tests are optional so you don't need GMAT or GRE

The University of Arizona

Tests are optional so you don't need GMAT or GRE

Do check out our Guidebook to Master of Science in Marketing in 2025 to understand the syllabus, curriculum, and top schools to do a Master’s in Marketing in 2025 and land high-paying marketing jobs.

Conclusion

If you’re passionate about advancing your marketing career, GMAT or GRE requirements shouldn’t hold you back. With many world-class universities offering alternatives, you can focus on showcasing your unique talents, experience, and ambitions. Book a call with our founder and let us help you in your study abroad journey!

Success Stories​

Krutika
Admits from EDHEC Business School

Bijal was instrumental in structuring my application to demonstrate my work. She provided me with timely feedback and guidance. Being an MiM student herself, she shared her personal experience at every stage which helped me to have a better understanding of the process and get into the school of my choice.

Santanu Kumar Pal
Admits from EDHEC Business School

I highly recommend Bijal Gandhi, the founder of EdYou Abroad, a Higher Education Consultancy Company, for her exceptional services in guiding students through the master’s application process. Bijal’s expertise in personalized assistance, value for money, and honest, unbiased advice sets her apart. Her commitment extends beyond admission, as she continues to provide valuable guidance even after acceptance. With Bijal’s assistance, I successfully gained admission to EDHEC Business School, a top-tier institution. I am grateful for her professionalism and dedication, and I confidently endorse EdYou Abroad’s consultancy services for anyone pursuing higher education opportunities.

Urmi Panchamia
Admits from University of Toronto

EdYou with the super experienced counsellors, have ALL the answers to your Study Abroad Journey. So Helpful, couldn’t have imagined anyone else giving me the kind of insight and expertise for my applications. The guidance with Cv Building, Portfolio and SOP has increased my chances of getting into top colleges. Would recommend every student to plan their future abroad with EdYou.

Simran Jariwala
Admits from Stevens Institute of Technology

Even though I had no tech background, Bijal’s help got me into good business and data analytics programs that too with scholarships. Thank you so much for believing in me!

Sreekanth Reddy Annareddy
Admits from EDHEC, SKEMA

I highly recommend Bijal as a study abroad consultant. What really set her apart was how personalized the entire service was. She didn’t just give generic advice but took the time to understand my goals, preferences, and concerns. From suggesting the right universities to helping me refine my application, every step felt tailored to my needs.

What truly stood out was the genuine support she provided. Bijal was always there to answer my questions and give advice that felt both thoughtful and sincere. It wasn’t just about getting me into a program, she genuinely cared about my journey and well-being throughout the process. Her attention to detail and constant encouragement made a huge difference, and I felt confident every step of the way.

If you’re looking for a consultant who offers a genuine support throughout your study about journey, Bijal is the one you want by your side.

Aditya Shetty
Admits from SKEMA Business School

I am delighted to write this recommendation for Bijal, whose exceptional guidance played a pivotal role in my admission to the Master in Management program at Skema Business School, Paris.

Bijal’s expertise as a counsellor goes beyond just offering advice; she takes the time to understand her students’ aspirations, strengths, and challenges. Her ability to provide personalized strategies and insights helped me build a compelling application that truly reflected my skills and potential.

Throughout the process, Bijal was not only a mentor but also a source of constant encouragement. Her meticulous attention to detail ensured my essays, resume, and other materials met the highest standards. She also provided invaluable support in preparing me for interviews, equipping me with the confidence and clarity needed to succeed.

I wholeheartedly recommend Bijal to anyone seeking expert guidance for their academic or professional journey. Her skills, experience, and passion for helping others achieve their goals make her an asset to anyone fortunate enough to work with her.

Ananya Shenoy
Admits from Georgetown University

Bijal played a pivotal role in helping me structure my application to highlight my work and achievements effectively. Her feedback was always timely, insightful, and tailored to my goals. Her guidance was instrumental throughout the process and played a key part in helping me gain admission to the school of my choice. Thankyou!

Sivaraam K
Admits from ESADE, EDHEC, FSFM

I am incredibly grateful to Bijal for the invaluable support and guidance she provided throughout my academic journey. At a time when I felt uncertain and doubted the strength of my profile, Bijal’s insightful understanding and personalized approach completely transformed my perspective. She helped me streamline my entire application process and gave me clarity on choosing the right university—one that I genuinely had a chance at—and even helped improve my acceptance chances significantly.

What truly stood out was her dedication to my essay drafting challenges. Bijal treated it with such care and importance that it felt extraordinary, and I am deeply thankful for that. Even after receiving an early admission offer, she encouraged me to hold on and explore other options, knowing my profile was strong enough for a better fit. Thanks to her mentorship, care, and up-to-date knowledge of universities worldwide, I ultimately secured a place at a top 20 global university for my business master’s program—something no other consultancy would have advised.

Bijal made me realize the potential in my profile when I couldn’t see it myself. I wholeheartedly recommend her for anyone seeking deep, thoughtful analysis for university selection, academic research, or professional guidance. She is not only growing in her expertise but also helping others grow alongside her.

Anshul Pokharna
Admits from EDHEC, BITSOM

I worked with Bijal Gandhi during my MBA application process, and I’m genuinely glad I did. When I first started, I was focused on going abroad. But after a few discussions with my parents, I began exploring Indian options too — that’s where Bijal really stepped in.

She never gave templated advice. Instead, she helped me think through both options carefully — understanding my profile, career goals, and what I really wanted from an MBA. Her approach was balanced, honest, and very thoughtful.

One thing I truly appreciated was how seriously she took BITSoM. A lot of people would have dismissed it just because it’s a new school, but she did her homework. She looked into the faculty, curriculum, industry connects, and overall potential. Her analysis gave me the confidence to apply — and eventually accept the offer.

If you’re looking for someone who’ll truly guide you — not just help you apply — Bijal is someone you can trust.

Bhavana Manikonda
Admits from UCL

am super happy to recommend Bijal! She was an amazing mentor who guided me through a big career change from medicine to management. I got into UCL, which top 9 in the world…I was clueless about what course to choose, which university to choose , but Bijal’s guidance and support were spot on. She’s super friendly, and always available to help.Bijal not only provided me with valuable insights and advice but also ensured that I was well-prepared for every step of the process. She was consistently available to answer my questions and offer support, and her enthusiasm and passion for her work are contagious.
I can surely say that no one understands what course you need and university you pick,beacuse I have seen friends struggle taking universities and courses recommended by consultants as they get money through tieups she really never compromised and I really love this about her.

What struck me most about Bijal was her commitment to delivering on her promises. She did everything she mentioned . I had a smooth and successful experience. Her guidance and mentorship were invaluable, and I feel incredibly lucky to have had the opportunity to work with her. Bijal made the whole process smooth and stress-free. If you need guidance on your abroad journey bijal is the best!!!

Mrunal Hulke
Admits from ESSEC Business School

I’m incredibly grateful to Bijal for her unwavering support throughout my study abroad application journey. From our first conversation, she took the time to truly understand my background, strengths, and aspirations, and helped me express my story in a way that felt both authentic and compelling. Her feedback on my applications to HEC Paris and ESSEC Business School was always clear, actionable, and encouraging, which made the whole process feel much less daunting. Bijal also guided me through my interview prep, helping me find my voice and present myself with confidence. Thanks to her mentorship, I was thrilled to receive initial shortlists from both schools. I wholeheartedly recommend Bijal to anyone pursuing their dream of studying abroad, her guidance and genuine care truly make all the difference.

Cesar Souza
Admits from London Business School

I’m deeply grateful to everyone who supported me throughout this journey, and especially to Bijal Gandhi from EdYou Abroad, who played a key role in making this achievement possible. Their support went far beyond strategic guidance. They helped me structure my story, highlight my experiences, and build a coherent and authentic application. I couldn’t have done it without them.

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