Your Guidebook to

Master's in Business Analytics this 2024

IS MSBA THE COURSE FOR YOU?

Introduction

This is a very common question students from various backgrounds ask if MSBA is worth it. Or are they cut for a degree like MSBA? Or if they need to be proficient in coding to pursue an MSBA? And honestly, it’s essential to understand the vitality of a degree in depth before pursuing it.

The labor market has transformed significantly. With the advent of Generative AI, the technologically driven markets call for people who can deal with this humongous amount of data and draw significant insights.

If working with technological advancements and leveraging business to heights excite you, a masters in business analytics is for you.

What is MSBA?

An MSBA or Master’s in Business Analytics is a specialized degree designed to help a student analyze data to make strategic business decisions. This program equips students with the skills required to harness data-driven insights and develop innovative solutions in today's data-driven marketplace.

Eligibility for MSBA

To pursue an MSBA or Master’s in Business Analytics you need the following documents:

  • Bachelor’s Degree: An undergraduate degree in any discipline. Generally, a bachelor’s degree in business, mathematics, engineering, computer science or related fields is desirable but not mandatory.
  • Transcripts: Transcripts of all your grades and courses you attended are an important part of your MSBA application. Preferably a GPA of 3.5 over a 4.0 scale is needed to pursue MSBA in the top-tier universities but you could do it with a 3.0 in some universities.

 

  • GRE, GMAT and other standardized tests: Due to the high competition, to get into a top MSBA course you should target to achieve a GMAT score of 650+ or an equivalent GRE score. Confused about whether to opt for the GRE or GMAT exams? Check out the GRE vs GMAT!
  • English Proficiency: If you come from a non-English speaking country, an IELTS score of 7+ and a TOEFL iBT of 100+ is expected to get admitted from the top tier Universities. Most universities will give you an exemption from this requirement if your undergraduate/bachelor's degree is in English.
  • CV: Your resume or professional experience strongly indicates your competence and capability to successfully pursue an MSBA.
  • Essays or motivation letter: Top universities might require you to write a motivation letter or a few essays to know you and your career goals. These essays need to be compelling and should convey your story well.

And last but not least, some universities call for an interview in the final phase. Stellar performance can land you admission to your dream university! It's easy to get cold feet in such situations. Book a session with us if you want application or interview preparation help.

MSBA Vs. Master’s in Data Analytics

 

Top MSBA Colleges in the USA

Looking to plan your MSBA in the USA this 2025? Below is the list of top universities offering MSBA this 2025

UNIVERSITY

DURATION

TUITION FEES ($)

Columbia University Business School

12 months

$85,032

MIT Sloan

12 months

$87,600

Texas McCombs

23 months

$53,000

USC Marshall School of Business

24 months

$68,000

Michigan State University

12 months

$39,000

University of Washington(Foster)

12 months

$45,284-57,024

UCLA

15 months

$72,894.13

Top MSBA Colleges in the UK

Home to several prestigious business schools and a thriving financial sector (London), the UK offers several good masters in business analytics program options. The job market for data professionals is healthy, with opportunities in various industries. The list below gives a detailed analysis

UNIVERSITY

DURATION

TUITION FEES (£)

University College London

1 year

41,000 GBP

London Business School

12 Months

47,500 GBP

Imperial College

1 year

41,000 GBP

Warwick Business School

1 year

33,350 GBP

Bayes Business School

1 year

41,000 GBP

UK houses some of the best B-Schools in the World topping the charts! But is ranking enough? Check out the video below-if you should consider studying in UK this 2025!

Top MSBA Colleges in Canada

Canada offers excellent MSBA programs focussing on practical applications. In the list below we have highlighted MSBA duration, fees and expected salary post-MSBA.

UNIVERSITY

DURATION

TUITION FEES (CAD)

Rotman School of Management

11 months

$72,630

Ivey Business School

16 months

$92,250

UBC Sauder School of Business

1 year

$70,400

Other popular Universities offering MSBA as a course include:

NUS: NUS Business School offers MSBA, which is a multidisciplinary program that incorporates experimentation through intellectual academic rigor. This popular MSBA is typically 2 years long costing about S$55,250 and has lucrative career prospects post graduation.

University of Melbourne: The MSBA at Melbourne takes approximately a year to complete. The annual tuition is $70,400 in 2024. Some scholarships are available to fund your studies.

HEC Paris: Considering a career shift from data science to business analytics? This MSc Data Science for Business program is designed for professionals with data science experience. It can be completed in 16-24 months and tuition is approximately 53,200 euros in 2024. Graduates are prepared for high-paying careers in strategy, consulting, and project management, with starting salaries of around 70,000 euros and the potential for further growth.

Essec Business School: Essec offers an MSc in Data Science for Business degree. This master’s specialization takes about 1-2 years. The estimated expenditure is about 30,000 euros. This master's degree has a lucrative market for individuals interested in strategy, consulting and project management. The estimated salary post-masters is approximately 62,625 euros depending on your work experience.

Check out the Best Country to study abroad this 2025 and follow us for more!

Post MSBA career prospects

So, now that you envision yourself with a degree, what's next? The current economy and the evident recession is daunting so people with a niche have the edge over others. Do not panic. We at EdYOU Abroad understand this concern. Here's a glimpse into some exciting career paths for MSBA graduates in 2024 and beyond:

  • Business Intelligence Analyst: You can analyze data to identify trends, generate reports, and create dashboards that inform business decisions. You'll be the go-to person for translating complex data into actionable insights.
  • Marketing Analyst: Leverage data to understand customer behavior, optimize marketing campaigns, and measure campaign performance. Your expertise will be crucial for maximizing return on marketing investments (ROI).
  • Business Data Scientist: Combine your business acumen with data science skills to develop predictive models and solve complex business problems. This role bridges the gap between data science and business needs.
  • Data Analytics Manager: Lead teams of data analysts, oversee data projects, and ensure data-driven strategies are implemented effectively across the organization. Your leadership skills and business understanding will be invaluable.
  • Digital Transformation Specialist: Your skill will play a key role in helping organizations leverage data and analytics to drive digital transformation initiatives. You'll use data to identify areas for improvement, develop data-driven digital strategies, and ensure their successful implementation.

As data volume continues to explode, MSBA graduates with expertise in big data technologies and AI will be highly sought-after.

Is MSBA worth it?

The importance and career of the degree depends on the approach you view it with. If you want to enrich yourself in understanding the intricacies of data analysis and its application for running a successful business -MSBA is the right degree for you. 

The big data analytics market is expected to see a significant compound annual growth rate (CAGR) of 13.4% by 2029, reaching a value of $655.53 billion.

MSBA allows you to explore complex data and extract meaningful insights to drive business decisions. It also equips you with digital skills and leadership abilities.

Do you need coding knowledge to pursue an MSBA at a top-tier university?

We often come across this query of how much coding experience is needed in MSBA.  

No, you do not need coding experience. You can pursue a masters business analytics without coding knowledge. Most universities do not require you to have any knowledge since learning languages like python, R, etc are already part of the MSBA curriculum. 

So even if you are unsure about your programming proficiency or simply don’t like coding, you need not worry. MSBA is not very technical like data analytics.  

With a strong foundation in business, data analysis, and communication, you'll be well-positioned to thrive in a data-driven future without worrying about programming.

Salary and future jobs in MSBA in 2024 and beyond

A Master’s in Business Analytics exposes you to a zone of analytics lying at the intersection of Big Data, Data Analytics, and AI. With the current trend of technological advancement, your expertise in this niche will be sought after and well-compensated. We have briefly highlighted the career prospects post MSBA above. 

An MSBA opens doors to lucrative careers in this technologically booming field. However, salary packages slightly vary location-wise. Certain industries like finance and technology are seen to pay more. It is also dependent on work experience and specialization. 

Since you stick till the end here’s a bonus list for you. 

Job Title

Estimated Salary *

Business Intelligence Analyst/Scientist

$92,000

Marketing Analyst

$65,000

(Business) Data Scientist

$124,337

Digital Transformation Specialist

$124,668

Data Analytics Manager

$109,114

*The job names are non-exhaustive and compensation is location and experience-specific as well. 

Best country to pursue an MSBA

Several countries stand out for pursuing an MSBA this 2024, each bearing its own strengths.

Countries like the US, the UK and France act as top contenders in this industry.

According to QS Rankings, 2024, in the Business category USA stood out as the best country to study Business Analytics, closely followed by France.

So, should you consider only the rankings? 

Well, the rankings do fluctuate owing to myriad reasons but that shouldn’t stop you from pursuing your MSBA. You should consider specializations and your forte as well. MSBA course duration and cost might also be a factor. Look through the MSBA curricula and see which university suits you the best.

Another important factor is the funding. US Universities do have high tuition and heavy competition for scholarships. Whereas European MSBA might charge you less. At the end of the day, it’s the skills you have to harness to land your dream job.

It can’t be emphasized enough the benefits of pursuing an MSBA. Be very attentive while going through the eligibility criteria. This master's specialization will give you enough experience to build a strong portfolio and it is always advised to network with professionals in your domain in advance.

We at EdYOU Abroad wish you all the very best in your future endeavors. If you need help with MSBA applications, feel free to reach out here.

Success Stories​

Krutika
Admits from EDHEC Business School

Bijal was instrumental in structuring my application to demonstrate my work. She provided me with timely feedback and guidance. Being an MiM student herself, she shared her personal experience at every stage which helped me to have a better understanding of the process and get into the school of my choice.

Santanu Kumar Pal
Admits from EDHEC Business School

I highly recommend Bijal Gandhi, the founder of EdYou Abroad, a Higher Education Consultancy Company, for her exceptional services in guiding students through the master’s application process. Bijal’s expertise in personalized assistance, value for money, and honest, unbiased advice sets her apart. Her commitment extends beyond admission, as she continues to provide valuable guidance even after acceptance. With Bijal’s assistance, I successfully gained admission to EDHEC Business School, a top-tier institution. I am grateful for her professionalism and dedication, and I confidently endorse EdYou Abroad’s consultancy services for anyone pursuing higher education opportunities.

Urmi Panchamia
Admits from University of Toronto

EdYou with the super experienced counsellors, have ALL the answers to your Study Abroad Journey. So Helpful, couldn’t have imagined anyone else giving me the kind of insight and expertise for my applications. The guidance with Cv Building, Portfolio and SOP has increased my chances of getting into top colleges. Would recommend every student to plan their future abroad with EdYou.

Simran Jariwala
Admits from Stevens Institute of Technology

Even though I had no tech background, Bijal’s help got me into good business and data analytics programs that too with scholarships. Thank you so much for believing in me!

Sreekanth Reddy Annareddy
Admits from EDHEC, SKEMA

I highly recommend Bijal as a study abroad consultant. What really set her apart was how personalized the entire service was. She didn’t just give generic advice but took the time to understand my goals, preferences, and concerns. From suggesting the right universities to helping me refine my application, every step felt tailored to my needs.

What truly stood out was the genuine support she provided. Bijal was always there to answer my questions and give advice that felt both thoughtful and sincere. It wasn’t just about getting me into a program, she genuinely cared about my journey and well-being throughout the process. Her attention to detail and constant encouragement made a huge difference, and I felt confident every step of the way.

If you’re looking for a consultant who offers a genuine support throughout your study about journey, Bijal is the one you want by your side.

Aditya Shetty
Admits from SKEMA Business School

I am delighted to write this recommendation for Bijal, whose exceptional guidance played a pivotal role in my admission to the Master in Management program at Skema Business School, Paris.

Bijal’s expertise as a counsellor goes beyond just offering advice; she takes the time to understand her students’ aspirations, strengths, and challenges. Her ability to provide personalized strategies and insights helped me build a compelling application that truly reflected my skills and potential.

Throughout the process, Bijal was not only a mentor but also a source of constant encouragement. Her meticulous attention to detail ensured my essays, resume, and other materials met the highest standards. She also provided invaluable support in preparing me for interviews, equipping me with the confidence and clarity needed to succeed.

I wholeheartedly recommend Bijal to anyone seeking expert guidance for their academic or professional journey. Her skills, experience, and passion for helping others achieve their goals make her an asset to anyone fortunate enough to work with her.

Ananya Shenoy
Admits from Georgetown University

Bijal played a pivotal role in helping me structure my application to highlight my work and achievements effectively. Her feedback was always timely, insightful, and tailored to my goals. Her guidance was instrumental throughout the process and played a key part in helping me gain admission to the school of my choice. Thankyou!

Sivaraam K
Admits from ESADE, EDHEC, FSFM

I am incredibly grateful to Bijal for the invaluable support and guidance she provided throughout my academic journey. At a time when I felt uncertain and doubted the strength of my profile, Bijal’s insightful understanding and personalized approach completely transformed my perspective. She helped me streamline my entire application process and gave me clarity on choosing the right university—one that I genuinely had a chance at—and even helped improve my acceptance chances significantly.

What truly stood out was her dedication to my essay drafting challenges. Bijal treated it with such care and importance that it felt extraordinary, and I am deeply thankful for that. Even after receiving an early admission offer, she encouraged me to hold on and explore other options, knowing my profile was strong enough for a better fit. Thanks to her mentorship, care, and up-to-date knowledge of universities worldwide, I ultimately secured a place at a top 20 global university for my business master’s program—something no other consultancy would have advised.

Bijal made me realize the potential in my profile when I couldn’t see it myself. I wholeheartedly recommend her for anyone seeking deep, thoughtful analysis for university selection, academic research, or professional guidance. She is not only growing in her expertise but also helping others grow alongside her.

Anshul Pokharna
Admits from EDHEC, BITSOM

I worked with Bijal Gandhi during my MBA application process, and I’m genuinely glad I did. When I first started, I was focused on going abroad. But after a few discussions with my parents, I began exploring Indian options too — that’s where Bijal really stepped in.

She never gave templated advice. Instead, she helped me think through both options carefully — understanding my profile, career goals, and what I really wanted from an MBA. Her approach was balanced, honest, and very thoughtful.

One thing I truly appreciated was how seriously she took BITSoM. A lot of people would have dismissed it just because it’s a new school, but she did her homework. She looked into the faculty, curriculum, industry connects, and overall potential. Her analysis gave me the confidence to apply — and eventually accept the offer.

If you’re looking for someone who’ll truly guide you — not just help you apply — Bijal is someone you can trust.

Bhavana Manikonda
Admits from UCL

am super happy to recommend Bijal! She was an amazing mentor who guided me through a big career change from medicine to management. I got into UCL, which top 9 in the world…I was clueless about what course to choose, which university to choose , but Bijal’s guidance and support were spot on. She’s super friendly, and always available to help.Bijal not only provided me with valuable insights and advice but also ensured that I was well-prepared for every step of the process. She was consistently available to answer my questions and offer support, and her enthusiasm and passion for her work are contagious.
I can surely say that no one understands what course you need and university you pick,beacuse I have seen friends struggle taking universities and courses recommended by consultants as they get money through tieups she really never compromised and I really love this about her.

What struck me most about Bijal was her commitment to delivering on her promises. She did everything she mentioned . I had a smooth and successful experience. Her guidance and mentorship were invaluable, and I feel incredibly lucky to have had the opportunity to work with her. Bijal made the whole process smooth and stress-free. If you need guidance on your abroad journey bijal is the best!!!

Mrunal Hulke
Admits from ESSEC Business School

I’m incredibly grateful to Bijal for her unwavering support throughout my study abroad application journey. From our first conversation, she took the time to truly understand my background, strengths, and aspirations, and helped me express my story in a way that felt both authentic and compelling. Her feedback on my applications to HEC Paris and ESSEC Business School was always clear, actionable, and encouraging, which made the whole process feel much less daunting. Bijal also guided me through my interview prep, helping me find my voice and present myself with confidence. Thanks to her mentorship, I was thrilled to receive initial shortlists from both schools. I wholeheartedly recommend Bijal to anyone pursuing their dream of studying abroad, her guidance and genuine care truly make all the difference.

Cesar Souza
Admits from London Business School

I’m deeply grateful to everyone who supported me throughout this journey, and especially to Bijal Gandhi from EdYou Abroad, who played a key role in making this achievement possible. Their support went far beyond strategic guidance. They helped me structure my story, highlight my experiences, and build a coherent and authentic application. I couldn’t have done it without them.

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