STEM designated MSc in Marketing
in the USA
Introduction
Ever wondered how e-commerce sites like Amazon understand your mood and recommend goods that you might have been looking for? That is what marketing analytics do. Companies hire people who can draw insights based on customer demographics, and purchase history and are knowledgeable about engagement metrics.
The current market is digitally advanced calling people with marketing acumen and understanding the social-platform tapestry. A STEM-designated master's in marketing analytics program aims to help students excel in business roles requiring knowledge in strategic marketing and backend data analysis. These programs train students to tackle relevant problems concerning the companies and come up with intelligent solutions.
MSc Marketing: Who should be doing it?
A Master of Science in Marketing is a lucrative degree especially for individuals who wish to build a career in marketing. Every year universities observe an array of applications coming from a variety of backgrounds. They can be:
- Marketing Professionals: Individuals from a marketing background who wish to deepen their knowledge or specialize in skills like digital marketing, analytics, etc.
- Business Professionals: A Bachelor's in Business can very well complement an MSc in Marketing degree complementing the marketing strategies with the business acumen to power successful businesses.
- Looking to make a Transition: If you have a background in another degree and wish to acquire marketing skills, a Master in Science in Marketing Analytics can help you make a successful switch.
- Entrepreneurs: If you are looking to launch your business venture this 2024, a master of science in marketing analytics can equip you with the right marketing strategy and help you reach your target audience.
- Recent Graduates with a bachelor's in any degree can opt for a master of science in marketing. It will provide them with a strong foundation in marketing principles and prepares them for entry-level marketing positions.
If you wish to be a marketing analyst, marketing, or brand manager, a master of science in marketing analytics is the master's program for you. With the current interdisciplinary approach of the industries to draw intelligent insights and leveraging businesses with artificial intelligence, industries need individuals who are dedicated to researching consumer behavior, and sentimental analysis so no matter what your bachelor was on, a master's in marketing analytics will reap you great results in the upcoming future.
Top MSc Marketing Programs in the USA
The field of marketing is dynamic and evolving at a faster rate. A master of science in marketing analytics can be a valuable asset for individuals who wish to work in the marketing domain which is going to expand in the coming years.
If you are looking to dive into a marketing career in 2024, this blog will help you understand the relevance and top universities you might look forward to joining this year. Below we have curated a list of top STEM masters in marketing analytics programs for 2024.
University Program Duration City - State Columbia Business School MS Marketing (MSM) 24 Months New York, NY University of Rochester - Simon Business School MS Marketing Analytics 1 year Rochester, NY University of Pittsburgh - Joseph M.Katz Graduate School of Business MS Marketing Science and Business Analytics 17 Months Pittsburgh, PA University of Southern California - Marshall School of Business MS Marketing 12 Months Los Angeles, CA Purdue University - Krannert School of Management MS Marketing 10 Months West Lafayette, IN Texas McCombs Master of Science in Marketing 10 month Austin, Texas Michigan State (Eli Broad) Master of Science in Marketing research and analytics 12 months East Lansing, USA Texas A&M- Mays Business School MS Marketing 10.5 months College Station, Texas John Hopkins University Master of Science in Marketing 1 year Baltimore, Maryland Florida International Master of Science in Marketing 10-16 months Miami, Florida Maryland University Maryland Smith Master of Science in Marketing Analytics 12-18 months College Park, Maryland University of Illinois (Chicago) MSc in Marketing 1 year Chicago, Illinois Texas (Dallas) MSc in Marketing 18-24 months Richardson, Texas Fordham University MSc in Marketing Intelligence Not stated NY, USA Georgia State( Robinson) MSc in Marketing 1 year Atlanta, USA
If you wish to know about future jobs and career opportunities post master in marketing analytics click here.
Is an MSc in Marketing worth it?
A Masters in Marketing Analytics is definitely worth it in the current data-driven world. Companies now own huge data and align their marketing strategy based on the same. These big MNCs and corporations hire skilled people who can translate complex data on human activity, and behavior-purchase tendencies into actionable insights. These insights play a crucial part in fueling marketing campaigns.
So, Yes, a Master of Science in marketing analytics will be worth it. This program will help you launch a successful marketing career. With Optional Practical Training (OPT) your career opportunities will be enhanced setting you up for long-term success in the evolving field of marketing.
Conclusion
Pinterest analytics led the global marketing analytics software industry in 2023 with a market share of over 53% which clearly hints at the growing market and projected increase of future jobs in this domain.
Marketing analysts are like the data detectives of the marketing world, trained to uncover hidden patterns, optimize marketing strategies, and derive better insights. If you want to build a career in marketing but are confused about where to start, book a session with our founder. Hopefully, we'll see you in our next cohort!
Success Stories
Aditi
Admits from John hopkins, Fox Business Schooll, University at Buffalo
I secured admits from six universities, receiving an impressive 63 lakhs in total scholarships. The last-minute application support I received was exceptional, eventhe shortlist strategy.
Simran
Admits from Stevens, UIC,UCD, Rutgers, RIT
Even though I had no tech background, Bijal’s help got me into good business and data analytics programs.Thank you so much for believing in me.
Khushbu
Admit from University of Buffalo
The day I first spoke to Bijal regarding my study abroad journey I knew she was the one I wanted to sign up with. She is absolutely honest and will tell you exactly what you can and cannot get. She makes sure you put in the work that is required to make the best application and so does she.
Kaivan
Admits from HEC Paris, ESSEC, LBS
I got into my dream school too with a scholarship!! Bijal is amazing because she really listens and tells stories in a way that’s super interesting. Just go for it!
Khushi
Admits from Kellogg, Georgetown
Bijal is super informed about various programs, very dedicated to making sure students find the right places for themselves, and understands students’ anxieties associated with applications. I would highly recommend working with her!
Snigdha
Admits- ISB, Oxford MBA, Imperial MBA
I received MBA admits from ISB, Oxford Business School, Imperial College and many more!! Thank you to Bijal for her constant support and motivation. I would definitely recommend Edyou to anyone who wants genuine support!
Yash
Admits from USC Marshall, Simon Business School, Schulich
I cracked into the mfin program at USC Marshall. Not only that, I received a scholarship of 48 lakhs! The personal touch provided by Bijal is what separates EdYou Abroad from the rest.
Merlin Sebastian
Admits from Georgetown, USC, Simon Business School
I got into various top programs of the world with scholarships! This would never have been possible without Bijal! Team Edyou ensured an Extremely personalized journey