Top Marketing Analytics Programs'2025!

Introduction

Did you know Pinterest Analytics led the global marketing analytics by 53% in 2023?

Astonishing isn't it?

As someone who has attended a top B-School like ESSEC, I often get asked about future job prospects in marketing. Many of my students are enthusiastic about working in top companies, and over the years, I have helped them achieve their dreams. One common question that arises is whether Marketing Analytics is still worth pursuing in 2024 or whether they should pursue a traditional MSc in Marketing Analytics or an MSc in Marketing Analytics. We got you covered!

The present economy is data-driven with companies. With the recent shift in market trends, companies need people who can study the market in great detail and strategize growth. 

#I had the privilege of studying at ESSEC, one of France's top business schools, where I ……

What is Marketing analytics?

Marketing Analytics plays a crucial role in helping companies understand consumer behavior, measure the effectiveness of marketing campaigns, and make data-driven decisions. With the increasing amount of data available, companies are increasingly relying on Marketing Analytics professionals to derive insights and drive business growth.

Should you be studying Marketing Analytics this 2025?

In my opinion, yes. You should consider doing this degree if you are passionate about working in top marketing firms or looking for a transition in your career. 

Let's be brutally honest, the market trends are changing. The traditional methods of analytics are good and foundational but some Marketing Analytics courses abroad equip you with a niche skill set of business intelligence, data mining and many more. Many masters in marketing analytics courses offer interesting electives like strategic marketing and AI in marketing which can grow businesses and land great jobs.

Eligibility criteria

With the huge amount of data, companies need people efficient with data and business intelligence and can incorporate scalable methods like AI to leverage businesses. Your resume can stand out to them once you craft your niche.

To launch your career in marketing analytics you need the following documents:

• Undergraduate degree in any discipline
• Resume
• Letter of Recommendations
• Statement of Purpose and/or Cover Letters
• GRE/GMAT
• IELTS/TOEFL(for candidates from non-English speaking countries)

Post Masters Marketing Analytics jobs in 2025

Now, what about employment? I have been a student myself and I know how stressful can it be! But did you know a marketing analytics degree can land you high-paying jobs in the future? Yes, in 2024, you have a plethora of future jobs which are looking for your niche! You can grab positions as:

• Market Research Analyst
• Customer Insights Manager
• Business Intelligence Analyst
• Creative Automation Strategists
• Brand Storytellers
• Growth Marketing Manager
• Marketing Psychologists
• Metaverse Community Managers
• Metaverse Ecosystem Managers
• AI Marketing Strategist
• Predictive Analytics Expert
• Marketing Automation Manager
• AI-powered SEO Specialist

Estimated Salary Packages and Jobs In Marketing Analytics

In 2024, with the rising hype of online shopping and digital marketing, Master’s graduates in Marketing Analytics are expected to gain a very high salary. However, it depends on factors like role, experience, and location. On average every year fresh graduates of Marketing Analytics in the USA earn a median salary of $60,000 to $120,000 depending upon the role, job experience and many other factors.

Similarly in Europe, the median salary ranges from €30,000 to  €90,000

Cities, working culture, demand, company size and many more aspects affect the marketing jobs.

Top 10 Marketing Analytics masters programs in 2025

Parameters location, duration,STEM specialization,worlds best or top 5, interesting courses

The internet is filled with a lot of information and it is overwhelming, I understand that.  Attending over 30+ countries and university campuses I have realized one thing, ranks do not justify the best marketing analytics courses or future job scenarios. A part of it is program-specific and as someone seeing these parameters into play so closely I am here to help you get the course of your needs. Here is a list of the top 10 Marketing Analytics courses we can suggest for 2024.

Columbia University

 Located in the heart of the lively city of New York, the STEM-designated master's in Marketing Analytics is one of the world's toughest but best marketing analytics courses.

• The duration of the marketing analytics program is about a year. 
•  The tuition for the Masters in Marketing Analytics is approx $73,000.
•  The marketing course at Columbia teaches a curriculum in statistical models and optimization tools and trains in analyzing customer data along with programming languages like Python, R and Excel. 
• This master's in Marketing Analytics is one of the most difficult ones and well is very competitive to get a seat.
• Columbia University harbors a very diverse community with around 43% coming from Asia, African, Latin and Hispanic cultures.

HEC Paris

 The stunning campus of HEC is situated in Jouy-en-Josas, France 

This is France's best business school and rightly so it has a great alumni network and a wonderful placement ratio.

• The main campus of HEC Paris is an hour away from the city and provides affordable accommodation to the students.
• The Marketing program has been highly ranked and consistent over the last decade.
• The Master’s in Marketing program is updated to match the current industry needs with modules in Data Science and AI.
• It also offers some unique specializations like Digital Entrepreneurship, Energy & Finance, etc
• This Tier 1 university also has some certification courses like Influential Luxury with Kering
• The master's in marketing is a 10-month course.
• The annual cost of studying for a master's in marketing is €32,400.
• The website shows an overwhelming 30% international presence attending their MiM programs.
• The school maintains a robust alumni network and has over 220 partnerships with universities 
• across the world, HEC is a favored choice for students seeking a high-quality education.

London School of Economics

LSE, one of the best B Schools in the UK and ranked top globally offers a Masters in Marketing to train graduates with professional and practical skills as a Marketing manager. 

•  The location is in London
• Enables you in the foundation of business and marketing management with specializations in consumer analysis, behavioral fundamentals, Strategies etc.
• This Tier 1 University provides a 1 year Masters in Marketing Analytics
• The program costs 36,168 GBP.
• LSE shows a 71% international presence attending their Masters in Marketing giving an extensive global exposure.

NYU

 Consistently highly ranked over the years NYU emphasizes the importance of a unified marketing strategy across various channels. NYU’s MS in Integrated Marketing offers a crucial in today's complex marketing landscape where customers expect a seamless brand experience.

• Located in one of the most populous regions, it attracts good jobs and high salaries.
• You can choose from specializations like Brand Management, Digital Marketing, and Marketing Analytics, allowing you to tailor your studies to your career goals.
• Due to its location and popularity, this program attracts extensive networks and partnerships with leading agencies and consultancies 
• The tuition is approximately $49,006.
• The duration of MS in Integrated Marketing is 2 years.
• NYU’s MS in Integrated Marketing is a top-rated program that attracts brilliant minds from all across the globe.

The University of Texas  

Austin McCombs School of Business offers a STEM-eligible MSc in Marketing. It is considered one of the best programs based on various parameters.

• Its location is favorable for jobs and various other opportunities.
• The MSM program has a duration of 10 months.
• The cohort of MSc in Marketing has a 19% international exposure
• This program combines traditional marketing education with data analytics and prepares you for the industry.
• A small class of students get accepted and are trained with hands-on experience.
• MSc in Marketing costs an overall of $58,720

NUS

The National University of Singapore is Asia’s best B School and ranks consistently in the Marketing and Management criteria. 

• The Masters in Marketing Analytics and Insights is designed following the present market of Big Data and Analytics (MAI).
• The location of NUS allows it great ties to alumni and mentorship forums.
• This Tier 1 university is a 12-month full-time programme
• The overall tuition is approximately SGD 39,984 
• The MAI sees an overwhelming presence in 30+ countries.
• It strives to prepare students for market analytic and insight-drawing roles that facilitate industry and lead to higher employment.

USC Marshall

This top-tier business school offers a STEM-eligible Master in Marketing.

• Located in LA with Silicon Valley close has great placement support and training mentorship.
• The Master in Marketing is a 2-year course
• It is designed to develop students with the skills to become leaders in quantitative marketing methods.
• The total program has a tuition of $59,400.
• USC Marshall class of 2025 includes 41% international students.
• This Tier 1 University trains its students with critical thinking, and frameworks and specializes in Consumer Analysis, Customer segmentation and micro-targeting.

EDHEC

EDHEC with its lively campus and collaborations is one of the best business schools in the World.

• Located in Lille, a bit further from Paris allows the students cheaper accommodation.
• The MSc in Marketing Analytics is 18 months.
• This Top-notch B School equips students with digital marketing, Data analytics and AI and sentiment analysis to prepare them for the industry
• EDHEC’s marketing program also allows apprenticeships.
• This B School charges tuition of  € 41,900 and offers a lot of scholarships for deserving candidates.
• The MSc in Marketing Analytics has a diverse class profile with students across the globe.

Fordham University

Fordham University offers a Masters in Marketing Intelligence which is quite popular across the globe. It is STEM-eligible.

• Located in the city of New York, you can just about the opportunities you might get.
• This course is 24 months long.
• This program emphasizes the quantitative and qualitative approaches to understanding consumer behavior and gaining a command of big data and decision models.
• The MS program has a tuition of $1,734 per credit.

University of Maryland

Offers a highly reputed STEM-eligible master's in Marketing Analytics(MSMA) and is the largest University in the state.

• Its proximity to Washington DC makes it a highly employable spot with good mentor opportunities.
• This University charges a tuition of $1,631 for each credit.
• It has a duration of 1-2 years.
• It specializes in topics like Artificial Intelligence, Consumer Analysis and Market Forecasting.
• MSMA sees a diversity of students from across 25 countries.

Conclusion

Marketing analytics is a growing field with ample career opportunities in 2024. With companies fueled with data, firms need people capable enough to draw powerful insights from these data making this sector a lucrative one for the upcoming year. If you are looking forward to making a career in marketing analytics in 2024? We have worked with countless students making their dreams a reality. Book a session with EdYOU and get your application started!

Stats reference: https://www.statista.com/statistics/1258551/marketing-analytics-market-share-technology-worldwide/